The Optometrist Dilemma: Reality Bites
THE OPTOMETRIST DILEMMA: REALITY BITES
In this episode of Revenue RX, Joseph Mireaut delves into the realm of optical retail, focusing on how optometrists can enhance the profitability of their dispensaries. Drawing from 16 years in the optical industry and 35 years of broader business experience, the host outlines a strategy for transforming optical stores into thriving optometric practices. By rethinking attitudes towards sales and understanding customer needs and wants, optometrists can significantly influence their business outcomes. The episode highlights the importance of embracing both need-based and want-based sales to adapt to ever-changing market demands and achieve financial success.
[01:24] Host Introduction
[02:12] Personal Journey
[03:23] Introducing Optometric Services
[06:06] Impact of Incorporating Optometric Services
[13:13] Retail - The Key to Loyalty
[16:53] Need-Based vs. Want-Based Sales
[20:21] Selling is Part of the Service Process
[24:46]The Financial Impact
REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!
The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time.
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https://www.revenuerx-opticalretailwins.com