" WHAT GOT YOU HERE TODAY WILL NOT GET YOU TO WHERE YOU WANT TO GO TOMORROW "

Episodes

Nov. 11, 2024

Start Finishing what you Start!

T his episode is predicted on the fact that change is inevitable. The host illustrates that if you're going to make some changes it will certainly involve creating a project that will have a beginning and an end. The hurdle …
Oct. 28, 2024

The Reluctant Entrepreneur.

In this episode we are going to take a look at some key reasons why an Eye Care Professional might face challenges when transitioning into entrepreneurship. By addressing these challenges with a well-rounded approach that co…
Oct. 14, 2024

COMPETITION: A Survival Instinct

In this instalment of Revenue RX, our host Joseph explores the significance that success is an ongoing committed process that requires a never ending commitment to compete. Joseph emphasizes that if you want to grow the busi…
Sept. 30, 2024

THE ONLY REVENUE SOURCE: The Customer!

In this episode of Revenue RX, Optical Retail Wins, Joseph focuses on the importance of truly understanding the customer. Joseph discusses the significance of building trusting relationships and providing personalized servic…
Sept. 16, 2024

THE KEY TO SUCCESS: Valued Employees!

In this installment of Revenue RX, our host Joseph explores the significance of employee engagement in optical retail establishments. With his vast knowledge in the field, he stresses the vital role that employees play in ge…
Sept. 2, 2024

TRUST is your Biggest Expense !

Trust can be your biggest expense …. Or it can be your biggest source of success.!! The episode underscores the costs of a lack of trust in business, emphasizing the benefits of transparency, competency, and consistency in f…
Aug. 19, 2024

Top Secret: Organic Revenue Growth

In this episode of Revenue RX, Joseph reveals the top secrets for organic revenue growth for optical store owners. Joseph highlights a variety of strategies for increasing revenue organically, such as time management, improv…
Aug. 5, 2024

When To Sell Or Not To Sell: That is the question?

In this episode of Revenue RX, Optical Retail Wins, host Joseph Mireault shares insights on the mindset of selling and understand what it means to "Move People". He emphasizes the importance of refraining from judgement and …
July 22, 2024

Customer Connection: The WANT RX

Explore the journey to increasing revenue for optical store owners with Joseph Mireault on RevenueRX, Optical Retail Wins. Discover the importance of focusing on customer wants, not just needs, to drive sales and ensure cust…
July 8, 2024

The Art of Communication: Listen & Learn

Tune in for another insightful episode of RevenueRx Optical Retail Wins, host Joseph Mireault delves into the importance of effective communication in the optical retail industry. He emphasizes that communication is crucial …
June 24, 2024

The Optometrist Dilemma: Reality Bites

THE OPTOMETRIST DILEMMA: REALITY BITES In this episode of Revenue RX, Joseph Mireaut delves into the realm of optical retail, focusing on how optometrists can enhance the profitability of their dispensaries. Drawing from 16 …
June 10, 2024

EYES WIDE SHUT: Discover what's right in front of you ! Part 3.

In this episode, we'll dive into how continuous innovation has positively impacted my business and bottom line. As a serial innovator, I've always sought to renew and reinvent my approach, continuously thinking, tweaking, an…
May 27, 2024

EYES WIDE SHUT: Discover what's right in front of you ! Part 2.

In this episode of RevenueRx, host Joseph Mireault explores how optical store owners can increase revenue through innovative strategies and grassroots initiatives. Drawing from his 16-year experience in the optical industry …
May 13, 2024

EYES WIDE SHUT: Discover what's right in front of you! Part 1.

In this episode of Revenue RX, host Joseph Mireault shares his journey and strategies as an optical store owner striving to increase customer traffic and revenue. Drawing from his 16 years of experience in the optical indust…
April 29, 2024

Optical Evolution: Change is the Price of Survival

In this episode of Revenue RX, Optical Retail Wins, host Joseph Mireault discusses the importance of embracing change for optical store owners to increase revenue and avoid stagnation. Drawing on over 16 years of experience …
April 15, 2024

Tick-Tock Optics: Mastering Time for Retail Success

In this episode Joe delves into the importance of time management and strategic planning, and also outlines how focusing on four key areas—planning with purpose, working on the business, implementing best practices with a re…
April 15, 2024

Entrepreneurs Journey in Optical

In todays episode, host Joe shares his unconventional journey into the optical retail business during the 2007 recession, despite having no prior experience in retail or optometry. Joe discusses his 16-year journey in the op…
April 1, 2024

Introducing Revenue RX, Optical Retail Wins

REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care pr…