REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who need to embrace change and want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. Discover how an entrepreneur owned and ran 2 successful optical stores for 16 years and worked only 2 days a week! Understand what it means to work ON the business as opposed to IN the business. Be enlightened knowing that Trust is your biggest expense. Embrace the knowledge that only to a minor extent does customer retention lay in the hands of the Optometrist BUT rather mostly in the buying experience the customers encounter in the dispensary ... buying the frame! Be empowered recognizing that difference between customer service and being in service, and so much more. Follow me every second week in this 'Revenue RX, Optical Retail Wins' podcast and find new ways to think about your Optical Retail business and take action and be the entrepreneur you always wanted to be.
Joseph Mireault is a Certified FocalPoint Business Coach. He has focused on the Optical Industry, where he has leverage his 16 years of industry experience and expertise as an entrepreneur; not an Optician or an Optometrist, and former owner of 2 optical stores to inspire business success for ECP's.
Joseph was the owner and president at Tru-Valu Optical and EyeWorx for 16 years. During his tenure, he consistently generated almost $500K in annual gross revenue from the dispensary alone. Joseph doubled the gross revenue in the first three years of his purchase during the recession of 2007-2009.
In addition to Joseph's success and insights in the Optical field, he has extensive experiences that span over 50 years. His past journey has covered high-level sales training, corporate employment, start-up of an international sports organization, small business consulting, professional hockey experience, marketing for a restaurant franchises, and more, all being done covering 12 different countries on 3 different continents.
Joseph wants to work directly with ECP's in guiding them in achieving their goals, and as an entrepreneur is qualified because of his firsthand knowledge of the challenges and traps of growing and running the business.
Joseph is a graduate of Concordia College, in Moorhead, Minnesota. As a husband and father of 2 boys he shows his softer side when it comes to his dog. BUT make no mistake, when it comes to being innovative and focused on achieving goals he is all business. He loves playing golf and also speaks conversational Italian and lives a healthy life style.