" WHAT GOT YOU HERE TODAY WILL NOT GET YOU TO WHERE YOU WANT TO GO TOMORROW "
Revenue RX, Optical Retail Wins

Revenue RX, Optical Retail Wins

REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!

The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know ...

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Recent Episodes

March 17, 2025

Conversion Rate - Internal and External Influencers

The Conversion Rate - The HOLY GRAIL for success in the Optical business. Conversion takes on many faces on the road to converting patients and visitors to the dispensary, into paying customers. The influencers that affect yo...

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March 3, 2025

Revenue RX hosts Robert Dalton Exec. Dir. (OAC) Part #2.

Welcome back to Revenue RX Optical Retails Win's and Part 2 with Mr. Robert Dalton the Executive Director of the OAC - The Opticians Association of Canada. Today we continue to drill down on the commercial aspect of the Optic...

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Feb. 17, 2025

Revenue RX hosts Robert Dalton Exec. Dir. (OAC) Part #1.

Welcome to revenue RX, Optical Retail wins. Today we visit with Robert Dalton the Executive Director of the OAC The Opticians Association of Canada. In this 2 part series we will take a detailed look into the commercial aspec...

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Feb. 3, 2025

Optical Retail Win's with Dr. Trevor Miranda PART#2.

Welcome back to Revenue RX, Optical Retails wins and Part 2 with Dr. Trevor Miranda. In this episode we continue to drill down on the commercial aspect of the Optical Retail business and its significance to the success of the...

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Jan. 20, 2025

Optical Retail Win's with Dr. Trevor Miranda PART#1.

Today we visit with Dr. Trevor Miranda in a 2 part series where we drill down into the commercial aspect of the Optical Retail Business. Through the experience and expertise of a seasoned Optometrist that has scaled his busin...

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Jan. 6, 2025

EXIT STRATEGY: Who? What? Where? When? Why?

Today, we're diving into a topic that’s incredibly important for small business owners: "Creating an exit strategy." If you’ve ever thought about moving on from your business, whether it’s for retirement, a new venture, or ju...

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Recent Blog Posts

Aug. 26, 2024

THE ANSWER: Riddle or Reality?

                                              In Search of THE ANSWER -  Riddle or Reality?  I am not going to tell you I…

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Aug. 5, 2024

THE WAY TO WEALTH !

Here is a suggestion that is consistent with the "Keep It Simple" approach in doing Business.  Let's call it the "Way to Wealth Formula!" The way to wealth formula is about where the owner is able to increase their leads, sales, revenue, an…

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Aug. 1, 2024

PATIENT - CUSTOMER Transition

      PATIENT > CUSTOMER Transition  I was out riding my bike this morning and it came to me that I wanted to further clarify exactly what takes place when a Patient transitions into a Customer, in the Optical Business. The …

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Reviews

"None"

None | April 16, 2024

A must listen for any business owner!

"This a podcast is filled with so many gold nuggets. Joe is the real deal. No fluf. He’s bringing real world experience to help you escape the trap of becoming an employee in your own business. As a b…"

Calvin K | April 17, 2024

Eyecare Marketing / Making Money

"Before I retired from the eye care business, I enjoyed meeting Joseph, and enjoyed the business we conducted together. What always impressed me about Joseph, was the fact that he had no idea what h…"

Goxyfly | April 16, 2024

An Entrepreneurs Perspective

"An entrepreneurs perspective, this is refreshing. Most of the content that we read or hear about deal with the Optometric aspects of the business. I know I have to free up some time if I’m going t…"

JR | April 24, 2024

Well Done Joe!

"I've had the pleasure of working with Joe on many occasions over the years. He has the rare combination of combining analytical, creative and execution excellence. His practical ideas, guerrilla ma…"

Grant Larsen | Sept. 25, 2024