" WHAT GOT YOU HERE TODAY WILL NOT GET YOU TO WHERE YOU WANT TO GO TOMORROW "
Revenue RX, Optical Retail Wins

Revenue RX, Optical Retail Wins

REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!

The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know ...

Recent Episodes

Oct. 27, 2025

Dean Thompson - PART #1 AOA Chair (State of Affairs - Optical Profes…

This is the first of a 2 part series with guest Mr. Dean Thompson. As chair of the Council for the Alberta Association of Opticians, he is responsible for creating a new board of directors overseeing all aspects of creating a...

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Oct. 13, 2025

Dr. Ben Thayil - Part 2. ( OD & Entrepreneur: Two Perspectives, One O…

LeadOD Empowers doctors to integrate leadership, sales, and culture building with patient care. It's a process of, or a transition, in seeing yourself differently and moving from employee technician to visionary owner. Today ...

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Sept. 29, 2025

Dr. Ben Thayil - Part 1. (OD & Entrepreneur: Two Perspectives, One Ob…

This episode is the first of a 2 part series with todays guest Dr. Ben Thayil of LeadOD. LeadOD is a leadership development organization. Founded by Dr. Ben Thayil, LeadOD serves to help doctors and business owners build suc...

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Sept. 15, 2025

Public Speaking Translated into an Optical Retail Setting

Public speaking, and make no mistake about it..... is exactly what you are doing all day, every day, when you engage someone entering the clinic. Your ability to communicate effectively is becoming increasingly more important...

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Sept. 2, 2025

SpexBot- Investing in Systems that Power your Business!

In 2025, we're not just running medical practices but a tech-enabled business that delivers eye care. In this episode I will have a candid conversation with a brilliant optician / entrepreneur and founder of SpexBot - https:/...

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Aug. 18, 2025

Creativity Elevates Optical Business Success

As an entrepreneur, who was attracted to the Optical business with little or no knowledge of the industry, the only resource I had was my creativity. My ability to assess and innovate on the run. With a history of multiple ca...

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Recent Blog Posts

Aug. 26, 2024

THE ANSWER: Riddle or Reality?

                                              In Search of THE ANSWER -  Riddle or Reality?  I am not going to tell you I…

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Aug. 5, 2024

THE WAY TO WEALTH !

Here is a suggestion that is consistent with the "Keep It Simple" approach in doing Business.  Let's call it the "Way to Wealth Formula!" The way to wealth formula is about where the owner is able to increase their leads, sales, revenue, an…

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Aug. 1, 2024

PATIENT - CUSTOMER Transition

      PATIENT > CUSTOMER Transition  I was out riding my bike this morning and it came to me that I wanted to further clarify exactly what takes place when a Patient transitions into a Customer, in the Optical Business. The …

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Reviews

"None"

None | April 16, 2024

A must listen for any business owner!

"This a podcast is filled with so many gold nuggets. Joe is the real deal. No fluf. He’s bringing real world experience to help you escape the trap of becoming an employee in your own business. As a b…"

Calvin K | April 17, 2024

Eyecare Marketing / Making Money

"Before I retired from the eye care business, I enjoyed meeting Joseph, and enjoyed the business we conducted together. What always impressed me about Joseph, was the fact that he had no idea what h…"

Goxyfly | April 16, 2024

An Entrepreneurs Perspective

"An entrepreneurs perspective, this is refreshing. Most of the content that we read or hear about deal with the Optometric aspects of the business. I know I have to free up some time if I’m going t…"

JR | April 24, 2024

Well Done Joe!

"I've had the pleasure of working with Joe on many occasions over the years. He has the rare combination of combining analytical, creative and execution excellence. His practical ideas, guerrilla ma…"

Grant Larsen | Sept. 25, 2024