Revenue RX, Optical Retail Wins
REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!
The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know ...
Recent Episodes
Uncensored Anonymous Conversations
The title of of this Episode is "Uncensored Anonymous Conversations", having anonymity in other words. I am requesting your contribution to thought provoking ideas, or suggestions that add value to the community of Eye Care P...
Secret Shopper - Uncovering the Truth
In this episode I will share with you my findings after entering 7 different optical business as a Secret Shopper. My objective was to look for a new frame and wanted to see how I would be engaged and if I might be pleasantly...
Pulling Back the Curtin -The Hosts Back Story
In this episode I offer insight about the person who is delivering this podcast content and why he thought he had the ability to pursue the optical business without any previous experience. There were a lot of lessons learned...
"You Have Nothing to Fear, but Fear Itself"
Fear Is a Survival Mechanism. Our brains were built to protect us — not make us happy. In the past fear helped us survive predators or danger. Today our brain still scans for threats — just now it’s bills, judgment, failure, ...
Changing the Narrative from a Sales Centric Approach
In this episode we are going to step away from references to selling and sales and being sold and move more towards what I believe is how to serve without trying to convince and persuade the customer to buy. But first we need...
Tariffs Loom over the Optical Industry
In this episode we will examine this new world of tariffs that are having a direct and indirect effect on us as business owners as well as our customers. There is a ripping effect as well as a trickle down impact that needs t...
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Recent Blog Posts
THE ANSWER: Riddle or Reality?
In Search of THE ANSWER - Riddle or Reality? I am not going to tell you I…
THE WAY TO WEALTH !
Here is a suggestion that is consistent with the "Keep It Simple" approach in doing Business. Let's call it the "Way to Wealth Formula!" The way to wealth formula is about where the owner is able to increase their leads, sales, revenue, an…
PATIENT - CUSTOMER Transition
PATIENT > CUSTOMER Transition I was out riding my bike this morning and it came to me that I wanted to further clarify exactly what takes place when a Patient transitions into a Customer, in the Optical Business. The …